The arc
Five posts. One conversion path.
Posted over two weeks at times we've tested for highest reply rates. Each post does one job.
01
MON · 8:30 AM
Pain hook
The CRM Graveyard
Goal: Make them feel the problem.
"Your CRM is a graveyard. Not of bad leads — of timing. 25–50% of your CRM goes cold every year. Nobody ever follows up. $150 cost per lead. Most businesses follow up twice. The math is brutal."
CTA: "Comment 'CRM' for the audit framework."
02
WED · 12:00 PM
Case study
$24K in 30 Days
Goal: Show it works with a real story.
"We turned 3,200 cold leads into $24K in 30 days. Step-by-step: B2B SaaS, Vancouver. 80% of CRM cold. 448 re-engaged (14%), 62 qualified, 14 closed. $24,300 revenue, 7.2x ROI."
CTA: "Comment 'AUDIT' for your own analysis."
03
FRI · 9:00 AM
Urgency · Economics
Cold Costs 5x More Than Reactivation
Goal: Contrast that drives action.
"New leads: $50–$300 each, 1–3% reply, 5–20% close = $1,500–$5,000/customer. Reactivation: pennies/lead, 12–18% reply, 60–70% close = $200–$500/customer. You're saving $330K."
CTA: "Comment 'Math' for the full spreadsheet."
04
TUE · 10:00 AM
Framework · Authority
The 6-Touchpoint Reactivation Sequence
Goal: Give away value, build authority.
"Steal this. Day 1 email: contextual re-open. Day 3 LinkedIn: value add. Day 6 email: insight. Day 10 SMS: check-in. Day 14 email: social proof. Day 18 email: direct offer. Every message references original context."
CTA: "Save this post."
05
THU · 11:30 AM
Conversion · Qualifier
Lead Velocity — The One Metric
Goal: Qualify, then convert.
"One metric: lead velocity. Above 500 = $30K–$75K recoverable, 5–10x ROI. 200–500 = focus on high-intent segments. Below 200 = fix top of funnel first. Target ICPs: B2B services, SaaS, real estate, agencies."
CTA: "Book your free CRM health audit."
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Part of our content service. Five posts in your voice, scheduled, replies routed into your CRM.